The color orange is a fun, dynamic color that tends to elicit strong reactions. A close relative of red, orange seems to spark more controversy than any other color. It’s bold, vivid and obnoxious at times. And there is usually a strong positive or strong negative association – you either "love it" or "hate it.”
Orange signifies a rather interesting contradiction. The two primary ways in which the color communicates speak to two opposing ideas—activity and caution. Orange can encourage our attitude to be more energetic and lively, while at the same time can instill a sense of restraint. Without at least a basic understanding of how orange works, this conflicted color may lead to an unclear message.