1. Avoid use of headlines and writing of tweets that misrepresent and/or oversimplify the content of linked-to articles. Headlines matter as they frame the stories for users.
2. Call racism “racism”.
3. Call sexism “sexism”.
4. Call terrorism “terrorism”, and be consistent in the use of the term regardless of the ethnicity, religion, national origin and ideological motivation(s) of the perpetrator(s).