"But back to Sanders and Trump. They appear to be taking two different paths to avoid needing Super PACs for their campaigns. Trump appears to be floating along on an endless supply of free media including extensive coverage of his campaign rallies, press conferences and TV appearances. With all of this free coverage, Trump doesn’t have to pay for TV time to get his views to voters the way other candidates do."
Few posters on this site appear to understand what all this free media represents strategically.