From the article, regarding two approaches to stopping the mass use of antibiotics in industrial meat production:
"The routine preventative use in farming of colistin, and all antibiotics important in human medicine, needs to be banned immediately," Nunan declared. But Brown said it would take more than legislation to turn the tide. "When the public start demanding meat that has not seen antibiotics—because they understand that the meat may contain antibiotic resistant bacteria—only then will real progress be made," he argued. "We need education about the threat."
This clash between "legislative remedy" (lobby lawmakers to make the horrific practices illegal) and "consumer choice" (educate consumers to choose food not produced with the horrific practices) exemplifies the larger systemic horror baked into the "Free to Choose!" consumer-capitalist "democracy" that we "enjoy."
We can either fight entrenched armies of lobbyists, lawyers and funders who carry the trillion-dollar power of the corporate-industrial agro-chemical predators into academia, into the Congress, and into the "campaign funds" of Congresspersons...
Or we can fight the hovering armies of PR flaks, marketing professionals, and social psychologists who carry the trillion-dollar power of the corporate-industrial agro-chemical predators into the communication media, into the public marketplace, and into our consciousness...
Which one is a more effective use of popular resources, in defense of public health and the ecology of the Earth? We need more people to recognize that THE WHOLE GAME IF FIXED.
We need concrete strategies that allow us to STOP PLAYING on the Monopoly board that has been placed in front of us, and relate more honestly with our fellow humans and with the living Earth.
We need to be life-and-death serious about what it will take to feed ourselves and our communities with food that does not embody the consolidation of corporate-industrial, agro-chemical power over everything. Which is also fundamental to our being able to provide real solidarity and resistance on the largest systemic issues: we need to be able to feed ourselves.
Sounds crazy of course! But once everything is truly broken, SOON, it will be far easier in the dis-integrating collapse to recognize the utter illusion of the "realistic" box where "mainstream" corporate culture and consciousness kept us imprisoned.
It is far better to recognize the need NOW to break that box, and get about the dangerous business of living in ways that maintain the integrity of living systems.