I realize that I didn’t reply to this post so will try to briefly do that here.
I don’t disagree that the Greens were and always would be confronted by a media blackout. The Sanders campaign had significant direct experience of that in 2015-16 and again in this cycle; groups like FAIR dot org and other media critics have documented it.
“Organizing” is an art which touches on most aspects of building any kind of power and in institutionalizing it. For example, for a grassroots group, it involves specific steps of defining vision, mission, the structure(s), methods and resources needed to accomplish it, the development (initial and ongoing) of those, etc. Organizational development is time-consuming, requires vision, commitment and patience. It’s also the dry, boring work that unfortunately lots of people who would just prefer to storm the Bastille don’t want to bother doing.
I’ve initiated some grassroots groups, led other established ones (including a statewide community organizing nonprofit). I also tried but failed to initiate others- and the reason for the latter, as well as the difficulties for the former, almost always came down to a few key failures. Some of these were related to inability to get core people to buy in to the longer range vision and subjugate impulses to it; to put personal agendas and egos aside, to listen and engage, tor otherwise to commit to doing the “dry” organizational development work.
Movements of any kind need organization. That can’t happen very successfully without thoughtful planning and some structures- for decision making, ensuring follow-up, institutionalization of experience and knowledge, capacity building, etc. My experience with trying to help initiate a local Green Party was no less frustrating than some others; for too many of the people initially drawn to it had inherent fears of structures and hierarchies, as well as lack of willingness to do the less fun part of organizing; leading to complete dysfunction and an inability (for quite some time) to evolve beyond more than a salon.