Look, there’s a really simple solution if you don’t want Facebook to make money off of you. Just don’t use their service! Even if you never put any “personal information” in your profile, every time you like (or, now, react) to anyone else’s posts, share an article, add a friend or follow a site, or even read a post - every time you click a mouse or tap your screen, they are recording and analyzing that information to better target ads. They’ve been doing that for ages, and no one cared. The tempest in a teapot now going on is purely the result of information getting into the hands of folks targeting ads to help President Trump get elected. Hillary Clinton and Barack Obama did the same thing and were actually praised for their innovative approach to using social media.
But let’s not deceive ourselves. By the terms of the user agreement every Facebook user signs (you DID read the user agreement, right?) all of your behavioral data belongs to them, not you. They are selling THEIR data, not yours. Calm down or log off.