Ridiculous. The U.S. is a huge nation and it could be argued that Minnesota is an altogether different world than Los Angeles, and both incredibly distinct from Florida's Bible belt. The reason why corporations spend billions of dollars on PR, musical jingles, brand logos, and LOTS of media "face time" is that mass media is what sells everything from shoes to sex. Candidates are promoted as product brands and without major TV, radio, and print exposure someone popular in Cincinnati will not be heard of in Seattle, and so forth.
With media captured by a handful of massive broadcast corporations, a system of pay-to-play political gatekeeping is in place.
This idea that people who are working longer hours for lesser pay and becoming fatter and sicker largely due to food additives and dangerous chemical exposures ought somehow apprise themselves of individuals whose existences are totally off their radar is inane. It also fits this site's Tag Team's NUMBER 1 Talking Point: Blame The People.
There are major logistical obstacles to 3rd party candidates getting on all state ballots, too.
And since the system conspires to retain itself, the idea that 1 of the 2 established parties with its pre-vetted candidates WILL win operates as a largely self-fulfilling prophecy.
If this nation had proportional voting, or multiple choices ALL given major media time to share their views with the public, then this LIE often repeated would have some measure of truth to it. As things stand, it does not.
"Translating" Mr. Brand's commentary to U.S. politics, what he appears to be saying is--better a Bernie Sanders (who is not indicative of an all-out revolution of the system) to mitigate matters for those most in need... since it takes time to build a viable and engaged mass movement outside of the duopoly's firm grip.