I agree with the quote below, and think it captures what I see as one of the biggest problems society faces, and that's the infiltration of PR into all aspects of life, both private and public. Everything's optics, and everyone's expected to do whatever they need to do to sell the "product" that they see it as their job to sell.
If they want ISDS to be more like the courts in each of the member countries, I'm guessing the reason they aren't just use existing courts is that they only want them to seem to people as if they're the same.
It's profoundly disheartening to think that this is the way our leaders and those who represent them think.
Nick Dearden, director of the organization, called the proposal "essentially a PR exercise to get around the enormous controversy and opposition that has been generated by ISDS." ... "The real issue at hand here is that of corporate power," Dearden added. "Commissioner Malmström says she wants to 'establish a new system built around the elements that make citizens trust domestic or international courts'—but she hasn’t explained why those courts are not good enough for multinational corporations to use."