In the 1990s California forced automakers to manufacture electric cars. The automakers marketed their orphan electric cars with incredibly frightening ads, in order to drive all consumers screaming the other way. The cars were too good and lots of people loved their electrics.
Then the automakers schmoozed California politicians to go back on their demands. Then the automakers had legal language allowing them to immediately repossess every last electric, haul every car away and crush every last car. They hoped people would forget that the electric ever existed!
Then GM and Chrysler went bankrupt and Uncle Sugar took them over. Ford came close.
Now, here’s my message to the oil companies. It’s not just that you’re looking at gigadeaths from starvation, it’s that the solutions are (as far as I can see) dead easy!
Here comes inexpensive solar heating for buildings! Throw rotten tomatoes at regional bodies until one of these people actually tries just one of these, at low cost, and it works like a charm!!! That opens the floodgates.
Next, a bird-safe variant of solar power towers is going to underprice even photovoltaics, plus it generates electricity 24/7. That is the end of most natural gas use, turn it off, see you in bankruptcy court, we need zero backup, yep, zero. Move a few choice items into a museum with docents in authentic-looking yellow hard hats. Preliminary subsystem prototypes for this one will be extremely cheap, but later prototypes will cost a reasonable amount. Do it now, or we throw eggs and dead fish this time.
Next, we have to displace the freeway system, at 90% lifetime savings. This one is going to cost $200 million for safety testing, but it’s well worth it.