Social Media - is neither.
Stop using skynet.
Zuckerberg did not act in a vacuum. While he obviously belongs in prison the entire company is built on the premise of violating privacy for profit, and every single employee is complicit. The entire company should long ago have had its corporate charter revoked and its owners and staff prosecuted.
Of course, freedom from prosecution is just one of the many benefits of working with (for) America’s alphabet soup agencies.
Regardless, focusing exclusively on Zuckerberg will change nothing.