I don’t know which Windows OS you are using; but, most Windows installations require that you enter your name during installation. That’s likely how Microsoft is able to give you such a nice welcome.
I’m not saying that no company will be collecting some of your browsing info; just that Google won’t be. That’s sufficient for me. I don’t like that company’s policies regarding user data; never have; and, never will. Therefore, I’ve boycotted them as much as possible from day one. I don’t have the same attitude toward Mozilla and some other browser providers. But, having worked in the software industry for a good many years, when some company wants to gain any amount of control over me/my devices, I tend to look for ways to avoid them.
I’ve disabled cookies, enabled tracking protection, and my browsing history is not saved. That’s sometimes a problem with some sites that want to store cookies; but, I’m able to determine whether I want to temporarily enable them for that particular site.
I’m starting to wonder also about Kaspersky’s intentions. I tried their Total Security product for 30 days to see if that’s what I wanted to install on a friends PC; and, once I uninstalled it, there are all sorts of remnants of the product still functioning on my laptop,to the point that I"m about to wipe the drive and reinstall.