“Propagnada” by Edward Bernays.
“Instincts of the Herd in Peace and War” by Wilfred Trotter.
The human species is led, in most every aspect of life, far more than most will ever know.
Charles Darwin, in his “The Descent of Man” wrote that:
"Ignorance more frequently begets confidence than does knowledge".
This serves as the basis for the Dunning-Kruger effect.
Thomas Edison purportedly wrote that “Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.” (though this quote is perhaps misattributed to Edison, likely originating elsewhere, in variation).
The point, and reality, is that few people are truly able to think for themselves.
Likely, fewer than 1 percent are able to truly think, that is, employ logic, reason, common sense, outside the vast manipulations and propaganda that exist.
“The public relations counsel, therefore, is a creator of news [information] for whatever medium he chooses to transmit ideas. It is his duty to create news no matter what the medium which broadcasts this news.”
"The only difference between “propaganda” and “education,” really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda. "
“In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons […] who understand the mental processes and social patterns of the masses.”
“Propaganda is the executive arm of the invisible government.”
“If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.”
"Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities … about immigration who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at? "
Even if people do wake up to the realities of the massive invasions of FB, Twitter, Alphabet, Apple, and the like (the larger FAANG group), the “substitutes” will similarly be owned & controlled by the same neo-feudal Lords (see my previous post regarding MySpace, and it’s assimilation into the larger FAANG family).
THIS IS HOW PROPAGANDA WORKS.
Continued ignorance is an effective weapon against the mindless masses.