So the highest number of comments in the history of FCC, people who are functioning as people with perspectives on policy, direct experience with a service that has evolved from a public sphere with public monies, are just "consumers". The monopolies will apply massive amounts of lobbying (is this not an attempt to "grab") dollars from a utility that imposes the 'private' financial and political priorities and claim that subjugation of an entire nation is necessary in order for those corporations to meet their corporate priorities to profit the shareholders.
In true dehumanization form, twisted into focus on the office office of the president, regards this response to public desire to work with a now indispensable mode of communication as a utility is labeled a 'grab'.
So a corporation, now despite not having any human attributes, is the only collective permitted personhood. Any collective entity of human beings simply voicing the will of the people but not a corporation, have no identity other than "consumer", a label that corrals we the people into an identity defined by positioning to be at the receiving end of a totalized - or is it 'totalitarian' definition of society.
Is it any wonder things are such a mess and the "programming" subjected to 'market share' rather than INFORMED CONSENT OF THE GOVERNED.