We're constantly being told to soft pedal communication on climate catastrophe, put it in other terms, not to say the words "environmental" or
"Earth" or ... not to mention climate change, global warming... etc. etc. We're told over and over to talk about clean energy, not climate; try to sell nucklehead reactors or supposedly non-dirty coal or cap and something corporate profit generators--to reach conservatives and not scare people.
The problem is, none of this works any better than simply telling the truth about climate catastrophe. The Obama administration version didn't work. I've read and tried out the advice from dozens of articles about how to communicate about climate cataclysm and while some had useful tips, none of them taken as a whole were any better than simply telling the truth--explaining climate change, the solutions, the political situation. The solutions we're told to use to convince conservatives are no better. Coal is dirty. Period. Cap and trade or cap and dividend alone won't work anywhere near--_nowhere remotely close to being near--fast enough to save civilization. Trying to build enough nukes will not only fail but distract from and slow the development of the real solutions (efficiency, clean safe renewable energy, forestry and agriculture changes, changes in housing, transport and land use)--probably so much we'll fail completely to save civilization. The only way to succeed is to replace fossil fuels with efficiency and clean safe renewable energy, and transform land use as fast as humanly possible through a US WWII-like climate mobilization.
The problem is being completely misdiagnosed. People are apparently compelled to blame environmentalists for the fact that the rest of society is insane and denies the primacy of ecology over all other ways of thinking. For most of human history, we could exist without conscious awareness of our place in the ecological community of both our local and global ecosystems. The technology we possess now makes that impossible. Every person has to be educated intellectually and emotionally about basic and human ecology from childhood on, and as part of that, massive adult education about the whole truth of the climate crisis has to happen. Especially in the US.
The best way to educate and convince people is in some kind of community, either theirs or an ad hoc one, supporting people in processing the emotions that come up about what they're learning.