Cambridge Analytica is on the cover of every newspaper. The company managed to get hold of millions of data points of very sensitive data from Facebook users. Most reporters focus on the meaning of consent in the digital age and Facebook's inability to enforce it. Most reporters covering the Cambridge Analytica story are missing out on the big picture. The scale of the operation was only possible because Facebook has too much data about too many people. Cambridge Analytica is a cautionary tale about the risks of centralizing data and control over the flows of information.
Seriously, most people are so technologically illiterate they could not copy a file from one place to another. And most of the few ones that are literate, prefer to give up their privacy for whatever 5 minutes of fame some social media app gives them.
Here’s a quote from Sam Biddle “a reporter for The Intercept based in Brooklyn, focusing on malfeasance and misused power in technology.”
" The NSA collected some Bitcoin users’ password information, internet activity, and a type of unique device identification number known as a MAC address"
Anyone can change their MAC address at any point for different reasons, but 99% of people have no idea how to do it and why. Mr. Biddle either has no idea what he’s talking about or was taking advantage of other’s ignorance to make a big deal of this. I usually give people the benefit of the doubt so i guess it’s the latter.