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The Cambridge Analytica Scandal Is a Drop of Water Trickling Down the Visible Top of an Iceberg

The Cambridge Analytica Scandal Is a Drop of Water Trickling Down the Visible Top of an Iceberg

Juan Ortiz Freuler

Cambridge Analytica is on the cover of every newspaper. The company managed to get hold of millions of data points of very sensitive data from Facebook users. Most reporters focus on the meaning of consent in the digital age and Facebook's inability to enforce it. Most reporters covering the Cambridge Analytica story are missing out on the big picture. The scale of the operation was only possible because Facebook has too much data about too many people. Cambridge Analytica is a cautionary tale about the risks of centralizing data and control over the flows of information.

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