I think one could argue that the Trump Effect is largely the Frankenstein creation of Edward Bernays.
When millions of people spend, on average, 6 hours a day watching the mainstream media, many will find themselves WORSHIPING celebrity.
Many males want to BE Trump and so they identify with him. They want the private jets, expensive real estate, and gorgeous women (for wives or girlfriends).
To this group (mostly disaffected White Guys), Trump can do no wrong. So strongly does this demographic identify with Trump that to insult him is taken as a personal insult.
When people draw their version of reality from the often false versions of events seen hour by hour in media's magic mirror, many will become enslaved by what they see. Programmed.
With Arnold Schwarzenegger, Al Franken, Jessie Ventura and other celebrities attaining fairly high offices within the U.S.... it's just a matter of time before an individual christened with the Royal Tag of celebrity gains the Oval Office.