The material on the Conservative mindset (and values) stemming from the Strict father-centered family is brilliant. I've used it in this forum and had very little support for doing so. That, along with the forum's Trump supporters, charter school advocates, and vicious defenders of the Rape Culture suggests that those who traffic in these message threads ARE Conservative. They don't like being identified for what they are.
I differ from Mr. Lakoff in his use of Bill Clinton's purported empathy as a plus.
As most who read these articles & threads understand, Mr. Clinton basically gutted the Democratic Party of its ideals. Partly due to self-interest, and partly due to the rising tide of globalism, Mr. Clinton did a great deal to Gut Democracy by merging both political wings into one bird loyal to the interests of Big Capital (and the make-war machine).
Therefore, any empathy that Mr. Clinton galvanized was the political equivalent of an Elvis Presley sexed up con job.
Also, like so many white males, Mr. Lakoff is rather glib in suggesting that "Identity Politics" be dismissed. How does the following distinguish itself from the Trump camp's counter-narrative (to Black Lives Matter) that ALL lives matter:
"Give up identity politics. No more women’s issues, black issues, Latino issues. Their issues are all real, and need public discussion. But they all fall under freedom issues, human issues. And address poor whites! Appalachian and rust belt whites deserve your attention as much as anyone else."
Largely because American politics have only rarely deviated from the Conservative father-knows-best, top-down hierarchical expressions of a paternalistic government telling everyone how they may live, women's rights REQUIRE a loud voice, as do the rights and civil liberties of Blacks, Hispanics, Muslims, Native Americans and any other disenfranchised (because they're not white Christians) groups.
Telling the diversity chorus to go mum is NOT Progressive, Mr. Lakoff. Perhaps unwittingly, such a strategy grants to the white Christian (male) establishment the continued "right" and "authority" to (unjustly and inaccurately) speak for all.
As a matter of fact, I personally LOVED IT when Medea Benjamin called out that Donald Trump does NOT speak for her. That he is not HER VOICE.
Almost always, some male stands up, assumes authority by his gender-birthright, and begins to generalize the supposed needs of women into those of males or... that top-down, all-American family model that IS the Conservative movement's cornerstone.
So, Lakoff... how about YOU not thinking like an elephant on THAT one?