T-dump has no stake in the building but Holborn Corp (Malaysia home office with base in YVR) is paying a princely sum to have the name emblazoned across the hotel portion (multi-million $$$$$ luxury condos are on top floors). The counterpart in Toronto is struggling financially:
Trump Tower in Toronto Is in Receivership After Poor Sales: https://www.nytimes.com/2016/11/05/world/americas/canada-trump-tower-toronto.html
(but they still have to pay the T-dump trash tribe for the use of their name...)
Perhaps this is what they call trade?
A name that will live in 'Infamy'.