WASHINGTON - NBC News is reporting: “Defense Secretary Ashton Carter said Tuesday that the U.S. will begin ‘direct action on the ground’ against ISIS forces in Iraq and Syria, aiming to intensify pressure on the militants as progress against them remains elusive.”
Why is it burning? Because someone higher up doesn't like its leader. Of course that person or persons couldn't give a rat's ass about Syrians in general.
Syria's "leader" doesn't care a rat's about Syria's people either. In Islamic culture your duty is to your tribe, not to a principle like justice or freedom or democracy. For that reason it's not even slightly surprising that the entire Middle East swings perpetually between brutal oppression and uproar.